How Promotional Product Marketing Works Better Than Online Marketing?

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The world is spending time, energy and huge resources behind digital technologies and presence. Digital marketing spends are on the rise and it has almost become normal to have a company's digital profile on Facebook, Twitter or LinkedIn. And why not, a great deal of world population spends a considerable amount of their time online. The question is do marketing strategies like company logo branded products in the USA make sense in today's era?

You will be surprised to know that traditional mediums like promotional giveaways are not just relevant but are also fetching great results for marketers globally. Custom promotional products are useful items of merchandise that are given away for free to prospective customers to increase brand awareness, generate leads or boost sales. These promotional merchandise can be imprinted with your company brand name and logo before giving them away.

What makes promotional products in the USA work better than online marketing? Let us have a look:


  • It is simpler than digital marketing
You do not have to worry too much about keywords, targeting, interests, click-through rates, etc. These jargons go out of the window when you are dealing with promotional products. All you need to do is select a useful and relevant promotional item for your target audience.
  • Lower cost per impression
As per studies, the cost per impression of promotional products is around 0.7 cents. While that of mobile and digital advertisement is between 0.7 to 1 cent.1
  • Greater and longer exposure
A person may just spend a few seconds viewing your website or a digital advertisement banner. On the contrary, a promotional product is retained by customers for many days or even months.
  • Higher brand recall
As a result of the greater retention period of the product, the promotional products have a higher brand recall value. Imagine a customer using your company logo printed calendar for many months. Every day and week he would be looking at the calendar and hence would recall your brand name and logo.
  • Tangible interaction than a virtual one
Virtual interaction is only for a few seconds while a physical product engages all your five senses. This has a greater impact on your customers. That increases the chances of them doing business with you.

You must keep in mind the above points before allocating your advertisement budget to different means of communication and marketing. You should also be very careful in choosing the right partner for sourcing company logo branded products in USA. A trusted name in this industry is P2 Promotional Products. Their product quality and service standards are valued by many companies in the USA. Do try them out today.

Location: United States

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